And for this support to remain, the department has to prove the investment is financially sound. Internal communication relies on support from senior level. Measuring internal communications is an ongoing debate: what are you measuring? How do you measure it? And, most importantly, why are you measuring it? For any internal comms professional, to achieve real success, there needs to be a way of finding out what does and doesn’t work - and the best way of doing this is to have clear cut metrics within your processes. Showing your worth and measuring your internal comms is vital to not only staying on top of your game, but validating your work to senior level. Without measuring, how do you know if your communications are hitting the mark? If we don’t measure, how do we know what works and what needs fixing? By assessing your comms, you’re finding out what does and doesn’t work with your workforce. But when we’re getting out the message, building trust, and promoting the brand, how can we prove we’ve achieved success?Īrguably, the most essential part of internal communications is the effective measuring of it. Internal comms is all about engaging, informing, and inspiring.
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